# Jeff Goelz

> Business Development & Strategy Leader · Atlanta, GA. Open to senior leadership roles.

Markdown mirror of https://www.goelzco.com/, generated from the same source as the page.

## Summary

Jeff Goelz is a business development and strategy leader who turns ambiguity into momentum and relationships into revenue. Across 20+ years he's architected 362% cumulative ROI and 71 new partnerships in 14 industries. Now he's bringing that growth engine in-house.

**Disciplines:** Business Development, Strategy & Growth, Strategic Partnerships, Account Leadership

**Availability:** Open to a full-time senior leadership role in strategy, business development, or revenue growth.

**Based in:** Atlanta, GA

## Proof

| Metric | Value |
| --- | --- |
| Cumulative ROI | 362% |
| Avg profit efficiency | 78% |
| New partnerships originated | 71 |
| Industries served | 14 |
| Converted to multi-year | 59% |
| Avg partnership length | 3.7 yrs |

A multimillion-dollar net gain built through targeted, research-driven relationship cultivation (without a dedicated sales team or formal marketing infrastructure).

## Experience

Two decades architecting growth, leading his own firm, and inside the agencies he helped scale.

### Goelz+Co, LLC

*2005 – Present*

Founder and managing principal, an embedded growth leader and strategic advisor building multi-year partnerships and revenue engines from the ground up across healthcare, education, associations, nonprofits, media, and consumer organizations.

**Principal & Fractional Chief Business Officer** · 2018 – Present

- Delivered the highest ROI in the firm's history at 444%, operating at 82% profit efficiency.
- Architected end-to-end business development for organizations across healthcare, education, associations, and nonprofits.
- Originated partnerships with National Geographic Partners, the Smithsonian Institution, Morehouse School of Medicine, NCTM, AACN, and the Society of Interventional Radiology.

**Principal · Client Strategy & Partnership Development** · 2011 – 2017

- Grew ROI to 309% at 76% profit efficiency across a seven-year span.
- Originated the nine-year Morehouse Healthcare partnership and engagements with Johns Hopkins Medicine–NCR, Georgetown McDonough, CASE, and SURA.

**Founder & Principal · Business Development & Growth Strategy** · 2005 – 2010

- Founded the firm and built its service model and client-acquisition strategy, achieving 274% ROI in the formative years.
- Secured 22 sponsors and exhibitors (66% of all commitments) for Emory's inaugural AIMS on BioDesign, a 9:1 return.

### Hire Intellect (now Aquent)

*Director, Marketing & Business Development*

- Expanded the customer portfolio by 650% and lifted gross profit margin by 53%.
- Credited with building the company to the point of acquisition.

### Axcess Marketing Group

*Manager, Corporate Business*

- Operated as de-facto COO: a $1.2M budget, key accounts (BASF, Dow Chemical, Shaw Contract Group), and a team scaled from 4 to 15+.
- Raised profit margins by 69% with direct accountability to the executive board.

## Selected work

### Morehouse Healthcare, a 9-year growth partnership

**Client:** Morehouse Healthcare & Morehouse School of Medicine

A single cold-outreach rebrand grew into a nine-year partnership spanning four leadership transitions and 8+ medical specialties, including a $207K integrated campaign and a multi-specialty program that drove 5,110 documented new patients in one fiscal year.

**Outcomes:** 9-year partnership · 5,110 new patients · $207K campaign · 8+ specialties

### NCTM, one pilot, multiplied revenue

**Client:** National Council of Teachers of Mathematics (NCTM)

A 90-day pilot became a 3-year strategic partnership through a scalable retainer and a dual-firm model, the retainer growing 7.7% then 12% while multiplying concurrent revenue across two firms from a single relationship.

**Outcomes:** 90-day → 3-year · +7.7% Yr 2 · +12% Yr 3 · Dual-firm model

### Emory AIMS BioDesign, a 9:1 return

**Client:** Emory University

For Emory's first-ever AIMS on BioDesign conference, qualified 154 high-fit companies from a raw list of 296 and secured 22 sponsors and exhibitors (66% of all commitments) for a 9:1 return on client investment.

**Outcomes:** 9:1 ROI · 22 sponsors · 66% of commitments · 154 qualified

## Clients

Across two decades, Jeff has driven growth for organizations spanning healthcare and academic medicine, higher education, associations and nonprofits, cultural institutions, media, and consumer products, nationwide.

### Healthcare & Academic Medicine

- Morehouse Healthcare
- Morehouse School of Medicine
- Johns Hopkins Medicine · National Capital Region
- Children's National Hospital
- Emory University · Woodruff Health Sciences
- University of Virginia Medical Center

### Higher Education & Research

- Georgetown University · McDonough School of Business
- Howard University
- Marymount University
- Capitol Technology University
- K12 / Stride, Inc.
- CASE · Council for the Advancement & Support of Education
- SURA · Southeastern Universities Research Association

### Associations & Nonprofits

- NCTM · National Council of Teachers of Mathematics
- AACN · American Association of Colleges of Nursing
- American College of Radiology
- Society of Interventional Radiology
- Communities In Schools
- United Way of the National Capital Area
- National Institutes of Health

### Cultural Institutions & Conservation

- Smithsonian Institution · National Museum of American History
- Smithsonian Institution · National Museum of African American History & Culture
- International Spy Museum
- The Jane Goodall Institute
- The Nature Conservancy
- International Fund for Animal Welfare

### Media & Consumer

- National Geographic Partners
- CNN
- PBS
- HGTV / Scripps Networks
- The Weather Channel
- Hasbro

## Recommendations

Verbatim LinkedIn recommendations.

> Since I started at Morehouse School of Medicine, Jeff has been more than a resource and more like a part of team. His strategic counsel and creative marketing expertise has been essential to the development of our brand and supporting materials. Count me as a Jeff Goelz super fan!
>
> Ronna Charles, Marketing Communications Leader, Morehouse School of Medicine

> Jeff Goelz always delivers smart strategic thinking, persuasive communications and flawless follow-through (his organizational skills are A+). Jeff is also a great leader, and can motivate everyone in the corporate hierarchy, from the CEO down [to] the administrative assistants.
>
> David Botsford, President, The Botsford Group

> He introduced his company to me and my organization, and was patient in finding the time that was right for us to make a big marketing and branding investment. The result was tremendous and appreciated at all levels of the organization. … Jeff is a rare breed among the marketing, sales and branding professionals you will find!
>
> Greg Kubiak, Former Chief Public Affairs Officer, SURA

> Jeff generated 82% of total revenue securing 66% of sponsors and exhibitors over three months … a very impressive impact within a compressed timeline from ground zero (this was a singular, one-time conference). … While I welcome the opportunity to work with Jeff again, I also highly recommend and endorse him to others that seek to elevate their businesses.
>
> Melinda Ennis-Roughton, Emory AIMS on BioDesign · Principal, MelWorks

## Certifications

Credentials that keep the work current and rigorous (verifiable on Credly).

- **Google AI Certificate Series** (Google · Coursera, 2026) · verifiable on Credly: Seven Coursera badges · Fundamentals · Brainstorming & Planning · Research & Insights · Writing & Communicating · Content Creation · Data Analysis · App Building
- **Certified Agency Financial Manager** (The Second Wind Network, 2000): Agency P&L, pricing, and financial management.

## About

Jeff Goelz is a business development and strategy leader with 20+ years architecting multimillion-dollar revenue opportunities, building high-value partnerships, and translating vision into measurable business outcomes.

Catalyst, builder, fixer, and integrator, he is trusted by C-suite leaders to step into complexity, create clarity, and drive results across healthcare, education, nonprofit, media, and consumer sectors, bridging strategic thinking with hands-on execution.

After two decades building growth for organizations as a founder and operator, Jeff is ready to commit that experience to one organization full-time: in a senior strategy, business development, or revenue-leadership role.

### Core capabilities

- Revenue Growth & Pipeline Development
- Fractional CBO & Strategic Advisory
- Client Partnership Management
- Go-to-Market Strategy
- Cross-Functional Team Leadership
- Strategic Planning & Execution
- Stakeholder Engagement & Buy-In
- P&L Responsibility
- AI-Assisted Strategy & Research

**Education:** B.S., Business Administration (Marketing & Mass Communications), Southern Illinois University Edwardsville

## Contact

- Email: info@goelzco.com
- LinkedIn: https://www.linkedin.com/in/jeffgoelz/
- Credly (verifiable credentials): https://www.credly.com/users/john-goelz/badges
- Location: Atlanta, Georgia

## Documents

- [Résumé (PDF)](https://www.goelzco.com/jeff-goelz-resume.pdf)
- [Growth Portfolio (PDF)](https://www.goelzco.com/jeff-goelz-growth-portfolio.pdf)
- [Growth Portfolio (interactive)](https://www.goelzco.com/portfolio/)