Case Studies

Representative engagements include:

Marketing Strategy & Business Development: Acting as a part of the management and creative team for this design firm, expanded this client’s work beyond broadcast and cable television to include a wider diversity of portfolio including NGOs, CPGs, Toys, Travel and Publishing.

Contract CMO: Created the company’s voice in the marketplace for this brand strategy and integrated marketing communications firm, expanding its reach into the Education, Healthcare, Technology, and Telecommunications sectors, increasing their business by 150% and delivering more than half of this firm’s client portfolio.

Market Repositioning & New Business Acquisition Strategies: Repositioned this online interactive communications firm to better reflect its true value including guiding new business acquisition strategies and tactics and rebranding its website, driving the creation of new collateral materials (capabilities brochures, marketing kits, decks, press releases), reframing case studies and boilerplates and overseeing the development of custom PowerPoint presentations, pitches and proposals.